Wednesday, 18 December 2013

Made in the India: Home Grown Indian Eyewear

Posted by OPTICKART



The “Made in India” or "Desi" label of late has become a popular selling point as a growing
 and dedicated number of Indians insist on buying lately Indian-made products and supporting companies that contribute to the growth of the Indian economy and have a fair contribution towards CSR (Corporate Social Responsibility activities). Many Indians now started developing a strong sense of pride in Indian-made goods.


The “Buy Indian” movement is not new,we have witnessed it during the great Indian Freedom movement in 1940's and now we are witnessing rise in popularity over  the last few years, especially in the automotive industry.You mighthave witnessed this by the sucess of Mahindra's & Tata's . There are many positive  effects of the rise in the sales of domestically produced cars and trucks, and one of the most important
 is the increased amount of new employment opportunities for  many Indians. While the automotive industry presents a clear example of the increased demand for  Indian made SUV's & Small cars many other industries can boast the high quality craftsmanship that is inherent in Indian-made goods. One such high skilled  Industry is the Eyewear Industry and Fastrack from Tata's have heards the public demand for Indian Made Sunglasses


Fastrack Sunglasses


Fastrack is one of the India's most popular and bestselling eyewear companies, and all of its sunglasses are crafted in the great Indian Soil. Brand Fastrack was lauched in 1998 as a sub brand under Times was later spurn off in to a separate independent Brand under the flagship Titan.Fastrack has evolved in to a fashion accessory Brand with entry in segments like sunglasses,bags,belts.

Fastrack has a wide distribution network and has its own stores in 50 towns in India Off late Fastrack has made a lot of effort in positioning itself as a young stylish youth brand and is keeping in line with the fast changing designs.

Fastrack Sunglasses are engineered with the same exacting standards and truly  takes pride in its Indian heritage and its commitment to the future of Indian Designing,craftmanship and  manufacturing.

Fastrack is an example of premium quality sunglass company that make their products in India and are committed to the Growth of India and its people. Going forward India-made products are a true passion for many young people, and lucky for them, Fastrack is committed in producing some of the best varieties of sunglasses.


Sponsored by OPTICKART ..VIsit optickart at www.optickart.in for some of the latest fastrack sunglasses at discounted prices

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